Commercial
Role: Writer, Director, Producer
Keurig: “GET LIT”
Millennials & Gen z Are Really Into Coffee…
And more needs to be done to speak in their visual language
I wanted to capture the energy and feeling I get when I drink coffee using bold graphics, fun digitally drawn elements and in-your-face camera movement.
The K-mini Single Cup is the perfect product to be marketed to the on-the-go busy millennial where they can choose, from a diverse selection of K-Cups tailored to their liking.
